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ADEO Product Management Summit 2021 has ended
Welcome to the 3rd edition of our ADEO Product Management Summit!
Building a skillful Product management community, with a deep understanding of a digital product lifecycle and management, will enable us to improve and accelerate our transformation, while keeping on being useful to Inhabitants, partners and collaborators.
According to this common vision we all share in ADEO, we are very happy to invite you to this key event in our ADEO Digital life! 
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Tuesday, November 30 • 10:00 - 11:00
What is the value of defining product personas?

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We all know those meetings where each team member wants to impose his or her point of view on that indispensable feature that must be taken into account when designing a digital product. Why do these meetings seem more like political debates than project meetings? Simply because we are all users. We naturally think that other users are like us and that we know the absolute truth about their needs. But an average user doesn’t exist! So how do I create and make use of them to serve my product?

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Speakers
avatar for Clara Doise

Clara Doise

Head of UX Adeo Digital Workplace, ADEO


Tuesday November 30, 2021 10:00 - 11:00 CET